Your products are designed to perform and to be presented at certain quality standards. And all of your products reflect your brand image, regardless of where they are sold. But when parallel distribution or grey marketing happens, upholding measures for quality and price point is nearly impossible— especially in the haircare and cosmetics industry. For example, when diverted products end up at an unauthorized retail location, you (and consumers) can’t be sure that the product isn’t also counterfeit, diluted or expired.
Microtrace’s diversion tracing solutions provide covert markings to enable you to identify where salon diversion or hair product diversion occurred. You get protection from multiple angles, including:
Diverters will go to great lengths to remove covert markings applied to identify products. However, Microtrace’s diversion-tracing solutions are virtually impossible for even the most determined diverter to efficiently remove. Alternate solutions such as holographic labels, invisible (UV inks or IR inks) inkjet barcodes and RFID tags are no match, and can be easily removed or destroyed. Only with the high level of covert security available from Microtrace are you able to take effective actions against grey marketing—from revocation of distribution licenses to contract fines.
Consider Microtrace your source for expert guidance on protecting your products and your business. To explore a solution featuring diversion-tracing technology, or request samples, fill out this brief form.