Microtrace does not knowingly solicit Personal Data online from or market to children under the age of 16. If you are under 16 years of age, you will need to consult with your parent or guardian before providing any Personal Data to Microtrace.
Microtrace may require you to provide Personal Data to Microtrace if you would like to receive information, technologies or solutions offered by Microtrace. Personal Data collected is primarily limited to your name, company name, e-mail address, mailing address, phone number and may include general information about your desired application. At a later time we may also ask you to provide additional information when Microtrace reasonably believes such information is needed to provide you a technology or solution that you have requested.
In addition to the above, Microtrace may use “cookies” to automatically collect information about your activities on this website. Cookies are small amounts of data that are stored within your computer’s internet browser and that are accessed and recorded by the websites that you visit so they can recognize the same browser navigating online at a later time. Information that may be collected by cookies when you use Microtrace’s website may include:
You can set your browser to reject cookies or to notify you when you are sent a cookie. However, if you disable cookies you may not be able to log in to the website or use certain features of the website. To find out more about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.
Microtrace uses your Personal Data collected solely for the following purposes, and will endeavor to limit its requests for Personal Data to such requests as are reasonably necessary to achieve these purposes:
We use Google Analytics to better understand the behavior of our customers to provide advertising targeted to suit your interests and preferences. For example, you may see certain ads on this website or other websites because we contract with Google and other similar companies to target our ads based on information we or they have collected, including information that was collected through automated means (such as cookies and web beacons). These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts. To find out more about how Google Analytics works, please go to: https://policies.google.com/technologies/partner-sites.
You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising at http://www.aboutads.info/choices/ and edit or opt-out your Google Display Network ads’ preferences at http://www.google.com/ads/preferences/.
Microtrace uses the tools referenced above to track your online activities. These tools make automated decisions based on such information to provide you with tailored advertising. Microtrace does not use any automated decision-making based on any of the following special categories:
You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you. If you do not want to be subject to such automated-decision making, please contact us at the address indicated below.
Microtrace may process your Personal Data without your consent if the further processing is compatible with the purposes for which the Personal Data was initially collected. Some factors that Microtrace may consider in determining whether a further processing is “compatible” with the initial purpose are:
Further processing for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes is considered not incompatible with the initial purpose for which the Personal Data was processed.
Microtrace endeavors to take reasonable and appropriate steps to protect your Personal Data from unauthorized access or disclosure. However, Microtrace does not warrant or represent that your Personal Data is completely safe from hackers and other security threats. If you have any questions about the security on this site, you can contact Microtrace at phone number provided in the Contact Information section below.
Microtrace may store and retain Personal Data only as long as necessary. Subject to certain exclusions, we will erase your Personal Data upon your request (see below for further discussion).
You may update or change your personal information pertaining to you or your account by contacting Microtrace. To request to be removed from our emailing list or any of our communications, please contact us here.
You have the right to obtain from Microtrace the erasure of your Personal Data where one of the following grounds applies:
Notwithstanding the above, Microtrace has the right to refuse your request based on the following circumstances:
If you believe that Microtrace has infringed your rights under the GDPR, without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement.
Microtrace and the website is based in the United States and regardless of where you access the website, the information collected as part of that use will be transferred to and maintained on servers located in the United States. The European Commission has recognized organizations in the U.S. certified under the Privacy Shield framework as providing adequate protection on the basis of Article 45 of the GDPR. Microtrace is not currently certified under the Privacy Shield.
Microtrace reserves the right to change this privacy statement from time to time. When Microtrace does, Microtrace will also revise the “last update” date at the top of this privacy statement.
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Minneapolis, MN 55449
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