Authentication and Brand Protection Systems for Consumer Packaged Goods
Microtrace provides covert authentication systems for high-volume, fast-moving products. From luxury items to everyday goods, our technologies help brands maintain trust, prevent counterfeits and diversion, and protect long-term market value.
Authentication That Meets CPG Demands
Counterfeiting, diversion, and refill fraud are increasingly sophisticated and harder to detect. Products with strong brand equity, high turnover, or recurring refill models require scalable authentication systems that work across production and consumer environments.
Microtrace systems enable:
- Instant authentication in production, retail, and end-user environments
- Covert and overt features for consumer and supply chain visibility
- Data capture for market insights and risk identification
- Device-driven refill control for razor-and-blade ecosystems
Deter Diversion. Drive Engagement. Protect Shelf Presence.
Unauthorized distribution and counterfeit packaging undermine brand trust and disrupt legitimate sales channels. Microtrace equips your products with physical and digital features to verify authenticity, trace distribution, and enhance consumer interaction.
- Field verification by inspectors, distributors, or retail partners
- Identification of diverted goods
- Consumer validation through encrypted QR codes
- Integration with promotions, loyalty programs, or digital content
Proven Technologies
Microtrace offers a complete suite of authentication technologies engineered for scalability, flexibility, and brand integration. Our systems protect high-volume consumer products through covert taggants, encrypted identifiers, and connected digital tools that work from production to point of sale.
Technologies can be applied directly to packaging, labels, or products through a range of Implementation Methods that align with existing manufacturing and marketing processes. Whether deployed as a standalone covert taggant or part of an integrated digital ecosystem, each solution is designed to verify authenticity without affecting cost, speed, or consumer experience.
Explore our Core Technologies to learn more about Spectral Taggant™ Signatures, Microtaggant® Identification Particles, Enhanced Phosphors, IR-Visible Phosphors, IR-to-IR Phosphors, and Encrypted QR Codes, as well as integrated solutions like the Summit Authentication Platform™ that connect physical taggants with digital validation for scalable, data-driven brand protection.
Secure Product Integrity and Customer Trust
Whether you are protecting a premium product line, managing regional distribution, or enhancing consumer engagement, Microtrace solutions deliver measurable ROI. Improve supply chain visibility, reduce counterfeit risk, and enhance customer confidence with systems designed to align with your operations.
