What is brand security?
Your reputation is built on the expectations customers have for your products. Brand security means having confidence in your product to always deliver the quality and integrity your customers count on. When counterfeit product infiltrates your supply chain, or your genuine products are altered—your brand image can be at risk.
Whether you are looking to combat adulteration, or are seeking counterfeit protection, Microtrace has brand protection solutions.
Flexible brand protection system options
Anti-counterfeiting and brand protection can take many forms and meet a variety of needs. Microtrace brand protection can:
- Be integrated on, or within products and packaging
- Provide a visual or detector response
- Offer low-level security, or protection against advanced threats
- Be simple to use for field authentication, or use advanced analysis
Discover the technologies that power Microtrace's brand protection and other solutions.
Legacy of addressing brand security needs
Founded in 1985, Microtrace has a long and successful history of bringing together the core competencies needed for the most secure solutions to protect the integrity of products:
- Chemistry and material sciences
- Application engineering
- Detectors and analytics
