Authentication and Verification to Detect and Prevent Product Diversion
Even genuine products can become a liability when they are sold through unauthorized channels. Diversion disrupts pricing, violates contracts, and exposes your brand to expired, diluted, or counterfeit goods. Microtrace delivers covert on-product authentication solutions that enable source-level traceability and market enforcement—without disrupting packaging or workflows.
Identify Where Diversion Occurs
Microtrace technologies help you pinpoint where diversion enters the supply chain. Whether you are combating unauthorized salon resale or gray market activity in retail channels, our solutions deliver forensic-level traceability through:
Identify Where Diversion Occurs
Uniquely coded microscopic particles are assigned to individual distributors, markets, or retail channels. Applied directly to product packaging in a clear carrier, they lodge in seams, dimples, and recessed areas making them nearly impossible to remove without damaging the package. They can be quickly identified in the field using inexpensive handheld detectors.
Invisible Laser Markings
Covert laser markings are added directly to packaging and remain invisible without specific illumination. These marks are difficult to locate and nearly impossible to remove without damaging the product.
Field-Ready Detection and Enforcement
Microtrace technologies enable quick, non-destructive verification using affordable tools like UV lights, microscopes, and laser pens. Field teams can confirm authenticity or identify diverted goods on the spot to support contract enforcement and protecting market integrity.
Secure Your Channels. Maintain Brand Trust.
Unlike surface-level solutions such as holographic stickers or visible inks, Microtrace technologies are designed for durability and covert integration. Our solutions persist through handling, transport, and tampering—helping brands enforce agreements and defend against unauthorized distribution.
